105 posts del autor

Fernando Sánchez

Fernando Sánchez

Entusiasta de todo, experto de nada. Constructor e iniciador. Acompaño a equipos hacia un objetivo. Creo en el movimiento ágil, en Lean y, sobre todo, en las personas por encima de la tecnología.

There is no planet B2B

There are a lot of studies showing new generations consuming behaviours are different than older ones. Maybe we were used to buy things, to consume goods, but younger generations want to buy experiences, to consume emotions. They want an impact. On themselves, on integrity (moral), on the planet.

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Mindfuck

You don't expect it, it comes to you without a warning. Maybe in the form of something without importance, like an instant message or a song, or a voice. You were calling it in the past, the very recent past,

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Fear paralysis reflex

The Fear Paralysis Reflex is a primitive reflex that develops in the embryonic stage and stays with us all along our life. It is just one of our self-defence and survival mechanisms and, technically it should merge into the Moro

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Myself when I am real

It is nice when you feel yourself. In fact, they all say you have to be yourself (unless you can be Batman, then always be Batman). But "being yourself" and "being professional" seems to collide sometimes.

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Digital transformation

"Nowadays, luxury is to talk face to face with a human" - sociologist. "This is the new pyramidal scam: grow and sell, grow and sell" - Start-up experience CTO. "We're here to last" - CPO giving vision. "If you have

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